Programme Agenda

Welcome

Gain access to the course before the first live workshop. You’ll explore how the course works and introduce yourself to the rest of the group.

Week 1: Marketing Fundamentals

  Live workshop on Tuesday 4th November @ 10am GMT.

In the busy world of independent garages, a strong marketing plan that is well executed is essential to your long-term success. It helps your garage get noticed and brings a steady stream of new customers. Without this, you might lose business to other garages.

In this first week of the course, we’re going to learn about what marketing is and the underlying principles to effective marketing. In turn, you’ll consider how you can market your garage business more effectively.

  2-3 hours self-study and activity + 1 hour live class.

Week 2: Mastering Marketing

  Live workshop on Tuesday 11th November @ 10am GMT.

Now you’ve mastered the fundamentals of marketing, you’ll create a marketing plan specifically for your business.

You’ll learn all about digital and traditional marketing activities – and the appropriate ways to use these – to start the transformation of your garage.

  2-3 hours self-study and activity + 1 hour live class.

Wrap-up

  Live workshop on Tuesday 18th November @ 10am GMT.

You’ll join the third and final live workshop to consolidate everything you’ve learned and kick-start your action plan.

You’ll also receive regular emails to keep you on track and ensure you continue to drive your marketing success.

 1 hour live class.